Munich Business School at SAVECALL: Master’s Students Assess Market Entry into Poland

Kick-off in Grünwald

Academic supervision is provided by Prof. Dr. Johannes Hofinger, Professor of Finance and Accounting at Munich Business School. On the SAVECALL side, CEO and founder Nikolaus von Johnston, Juarez Williams, Head of Sales Strategy and project sponsor, and Viviane Wala from project coordination took part.

The meeting had three goals: introducing SAVECALL, setting the project frame and agreeing on how we work together. Most of the time went into the students’ question catalogue: what is evidence, what is an assumption, and where does the team need to validate itself?

A Real Management Question Instead of a Case Study

The business project is an integral part of the Master in Finance at Munich Business School. In it, students work on a concrete, practical question on behalf of a company.

We did not invent an exercise. We handed the team the question we are actually facing. The students work with real, anonymised data from our DACH business, and their recommendation feeds directly into the management’s decision.

Why Poland? Four Assumptions the Team Is Testing

Our reasons for Poland are, for now, management assumptions. Collecting and assessing the market data behind them is the task of the project:

• Nearshoring: Many German companies are relocating production and services to Poland. Connectivity for these sites is often decided at the German headquarters.
• Proximity and EU single market: Geographic proximity and a common European legal framework keep the complexity of a market entry manageable.
• Market size: Poland is the largest economy in Central and Eastern Europe, with a broad base of mid-sized companies and many businesses with several sites.
• Existing demand: Several of our German customers already operate sites in Poland that SAVECALL connects today from Germany.

What the Project Should Answer

The result is a business plan with a market, product, competition and financial section. It gives the management a sound basis for four decisions:

• Go or no-go: Is a market entry into Poland worthwhile for SAVECALL at all?
• Entry model: Which model fits best?
• Timing: When and in which steps should the launch take place?
• Funding: How can the market entry be financed soundly?

The focus is on symmetric business internet with fixed IP addresses for companies.

How We Work Together

Juarez Williams is the team’s dedicated contact, with a fixed weekly meeting. Viviane Wala coordinates appointments and documents.

An interim presentation follows in early November, and the students will present their results in spring 2027.

What This Means for Our Customers

We already connect our customers’ sites worldwide today, including in Poland. Carrier-neutral, with one point of contact and through our network of more than 80 carrier partners.

The project shows us how we can support companies with sites in Poland even more closely in the future, for example when choosing the right internet provider in Poland.

How SAVECALL Supports You  

SAVECALL is not a carrier, but a carrier-neutral sourcing and consulting partner for telecommunications and IT connectivity. For companies with several sites in Germany and abroad, we provide global connectivity from a single source.

With access to more than 80 carrier partners, we compare prices, SLAs and availability per site and rely on multi-carrier connectivity instead of dependence on a single network.

All the major carriers worldwide. One portal. One SPOC. One invoice.

Conclusion: A Project with Real Consequences

We thank Prof. Dr. Johannes Hofinger and the project team from Munich Business School for their visit to Grünwald and a successful start. We look forward to working together over the coming months and will report as soon as the results are available.